The Black Eyed Peas made a sounding return literally ringing the alarm bells all around the world with their return on May 18 with another socially conscious song and with powerful visual all the same taking direct aim at the perils of the society. “Ring the Alarm pt.1, pt.2, pt.3,” which is co-produced by DJ Motiv8 and Will.I.Am, follows “Street Livin,” the group’s first single in nearly seven years that dropped at the top of 2018.
The hard-hitting progressive video is broken down into three parts, with will.i.am, Apl.De.Ap, and Taboo each taking on an extended verse throughout the militant-themed six-minute track. There’s also a tuneful cameo on the track’s bridge and chorus from an anonymous woman whose face is entirely covered, with the exception of her mouth and braids peering out of the back of a ski mask.
Will.I.Am spoke on the new release and it’s meaning to Complex:
Let me answer it this way. “Where Is the Love?” was written in 2001, and it came out in 2003, and because that means we were just reiterating, fixing, and finally, we got it to a nice point where we loved it. We wrote that after like, you know, 9/11. So “Ring the Alarm,” we wrote in 2014, ‘13? It was after all the police shootings and Ferguson and then, you know… figuring out the rhyme and reason to why that happened, so every time there’s a police shooting, it just so happens to be around an area where the funding of education is low. You didn’t see a police shooting of an unarmed black man in Brentwood.